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Venture studio vs incubator: a comparative guide for startup founders

Comparison of venture studios and incubators, highlighting their distinct roles, support levels, and impact on a startup's development.
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The startup ecosystem is filled with opportunities and challenges for both first-time founders and seasoned entrepreneurs. In this dynamic environment, the choice of a support system—whether that's a venture studio, an accelerator, or an incubator—can significantly influence the trajectory of a new business.

In this piece, we'll focus on the main differences between venture studios and incubators, aiming to demystify their roles, benefits, and drawbacks, thereby guiding entrepreneurs in making an informed decision that aligns with their startup's vision and needs. Want to explore the differences between venture studios and accelerators? Read more here.

What is a venture studio?

A venture studio, fundamentally, is an organization dedicated to systematically creating startups, typically from the ground up. Unlike traditional investment models, venture studios don't just fund existing companies; they are actively involved in the ideation, validation, development, and nurturing of new businesses. 

As per the findings in the Big Startup Studios Research, venture studios have seen a remarkable increase in numbers, doubling to 877 from 2018 to 2023. This surge reflects the growing recognition of the value they provide in the startup scene. Notable figures like Peter Thiel, Marc Andreessen, Jeff Bezos, and Richard Branson have been long-time players in this field, which is nothing but a sign for the model’s significance and potential​. 

The operational model of venture studios

The way that venture studios operate is what sets them apart. They generate and test ideas, invest capital, allocate resources, and involve their team across multiple projects. Crucially, they attract co-founder entrepreneurs to spearhead these startups, while the studio itself often retains a significant stake in each company, typically ranging from 20-40%, sometimes even more​​. This hands-on approach encompasses strategic and operational support, making venture studios a comprehensive incubation platform for new businesses.

Infographic abot how venture studios operate
The operational model of venture studios.

The pros and cons

The advantages of venture studios are substantial. For one, startups birthed in these environments tend to secure seed funding twice as fast and exit 33% faster than conventional startups. This acceleration shows the efficiency and expertise that venture studios bring to the table​​. Additionally, the accumulation of industry experience and data sharing among portfolio companies facilitates faster development and reduced risks​​.

However, venture studios have their challenges. Attracting experienced co-founders can be difficult, as competent entrepreneurs might be reluctant to surrender a significant equity share​​. The capital requirements for establishing a venture studio are also substantial, typically ranging between $1-2M, and often higher​​. Moreover, the complexity of future funding rounds and potential issues with broken cap tables are notable concerns, especially with larger initial shares held by the studio​​.

Comparative table between venture studios, accelerators, and incubators
Comparison between venture studios, accelerators, and incubators.

Venture studios: investment efficiency

Venture studios stand out for their ability to efficiently channel investments. A key aspect of their model is the acceleration of funding and exit processes. According to a 2022 report by Global Startup Studio Network (GSSN), compared to traditional startups, those nurtured within venture studios often secure seed funding and reach exit stages notably faster.

This efficiency is due to the venture studios’ proactive involvement in every step, from ideation to market entry. They provide not just capital but also strategic guidance, potentially reducing risks and increasing the likelihood of success.

For instance, venture studios have been known to achieve quicker transitions to seed rounds and expedite exits through acquisitions or IPOs, which can be significantly faster than those of non-studio startups. Max Pog's venture studio index database shows that this model allows studio startups to reach seed rounds in an average of 1.49 years, compared to 3.03 years for traditional startups. The time to Series A is also reduced by 41%, Series B by 44%, and Series C by 47%

Financial aspects and sustainability

The financial sustainability of venture studios hinges on multiple revenue streams. The primary source is often through exits, either via acquisitions or IPOs. However, waiting for these exits can take time and involve risks, especially with a smaller number of companies. Thus, venture studios may explore other avenues to sustain operations, such as management fees.

The initial capital required to start a venture studio can range significantly, influenced by the studio's approach and scale of operations. This capital is essential not only for the studio’s operational expenses but also for providing the initial seed funding to the startups within its portfolio. According to Next Big Thing AG, the average venture studio injects an initial amount of $232,458 into each startup. This investment is in exchange for an equity stake in the startups, which typically ranges from 15% to 80%, with an average of around 34%

What is an incubator?

Incubators are integral to the startup ecosystem, particularly those that target founders who are just starting their entrepreneurial journey. They primarily focus on nurturing early-stage companies, helping them refine their ideas and set a course for successful market entry.

Unlike venture studios, incubators typically do not involve themselves in the day-to-day operations, ideation or validation process of the startups. Their role is more about providing a productive environment for growth, which includes mentorship, networking opportunities, and sometimes, even workspace. This nurturing process can vary in duration but often extends until the startup is ready to stand independently or attract further investment.

The incubator model vs the venture studio model

While both venture studios and incubators aim to foster startup growth, their approaches and involvement levels differ significantly. Incubators usually engage with startups at a much earlier stage compared to venture studios. They assist mainly in refining the startup idea. Incubators often offer structured educational programs to cohorts of startups, which can include dozens of companies at a time​​.

A key difference lies in equity stakes. Incubators (and accelerators) typically require a smaller equity share, usually between 3-10%, reflecting their less intensive involvement compared to venture studios. Some incubators, especially those part of larger companies, may not take equity at all, focusing instead on supporting innovation rather than direct monetization.

This smaller equity requirement can be attractive to founders who wish to retain greater control over their company. However, the support provided by incubators, while valuable, may not be as comprehensive or hands-on as that of venture studios. The involvement of a venture studio is far deeper, often equating to the support provided by 2-5 full-time employees and a more significant equity stake, reflecting this deeper engagement​​.

In addition to taking equity stakes, some incubators operate on a fee-based model, where they charge startups a fee for the services and resources provided, rather than taking equity in the company. This approach allows startups to retain full ownership while benefiting from the incubator's support and resources.

The choice between a venture studio and an incubator thus hinges on the specific needs of the startup and the founder's vision for their company. For startups that need intensive, hands-on support and are willing to trade a larger equity stake for it, venture studios may be the better option. On the other hand, for entrepreneurs who prefer more autonomy and are looking for guidance and resources without giving away significant control, incubators could be the ideal choice.

In-depth comparative analysis

The fundamental differences between venture studios and incubators lie in their involvement level, equity stakes, and types of support offered. Whether opting for the comprehensive and involved approach of a venture studio or the more autonomous and guidance-focused environment of an incubator, the decision should be driven by the unique needs and goals of the startup.

Involvement level

Venture studios are known for their high involvement in the startups they support. They actively participate in ideation, validation, development, and strategic planning, often taking on roles akin to co-founders. In contrast, incubators provide a supportive environment with resources like mentorship and networking opportunities but typically do not involve themselves as deeply in the day-to-day operations or decision-making processes of the startups.

Equity stakes

Reflecting their level of involvement, venture studios often require a larger equity stake in the startups they build. This significant stake is due to their extensive resource commitment and active role in building the company from the ground up. On the other hand, incubators generally ask for a smaller equity share, as their support is less intensive and more geared towards providing a nurturing environment rather than direct business development.

Support type

Venture studios provide comprehensive support, including capital investment, strategic guidance, and operational support. They are heavily invested in the success of each startup, both financially and operationally. Incubators, however, offer more generalized support such as mentorship, workshops, and networking opportunities.

Choosing the right fit for your startup

Selecting between a venture studio and an incubator depends on various factors related to the startup’s needs, founder's preferences, and long-term goals.

Startup stage and needs

Early-stage startups still refining their business idea may find incubators more suitable due to their emphasis on mentorship and networking. In contrast, startups looking for intensive, hands-on support to rapidly develop and launch their business might benefit more from a venture studio.

Founder's vision for equity and control

Entrepreneurs willing to trade higher equity stakes for extensive support and resources might lean towards venture studios. Those who prefer to retain more control and a larger share of their company might find incubators more appealing.

Industry and market dynamics

Some venture studios specialize in certain industries or technologies, providing targeted expertise and networks that can be crucial for success in those areas. Incubators, typically being more generalist, might not offer the same level of specialized support.

Resource requirements

If a startup requires significant resources, including capital, that it cannot readily access, a venture studio’s comprehensive support system might be necessary. For startups that need less capital or have access to resources independently, an incubator’s lighter-touch support might be sufficient.


Can a startup transition from an incubator to a venture studio?

Yes, a startup can transition from an incubator to a venture studio. This transition usually occurs when a startup has developed its foundational idea and team in an incubator and is seeking more intensive support to scale, such as strategic planning, operational assistance, and larger capital investment, which a venture studio can provide.

What are the typical challenges faced by startups in venture studios?

Startups in venture studios may face challenges such as adjusting to high involvement from the studio, managing a larger stakeholder with significant control, and aligning with the strategic direction set by the venture studio. Additionally, the pressure to rapidly develop and reach market can be intense, and the high expectations for performance and growth may not suit all founders or business models.

It's clear that both venture studios and incubators play a pivotal role in the startup ecosystem, albeit in distinct ways. Ultimately, the choice between them depends on the specific needs, stage, and nature of a startup. Entrepreneurs must weigh their need for intensive hands-on assistance and resource provision against the benefits of a nurturing community and mentorship-focused environment - that's how they'll be able make one of the most important decisions in their startup journey.

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