WHO WE ARE

We help companies build products that shape the future

We partner with market leaders to disrupt markets and re-define industries

TRUSTED BY

Our story

We started as a mobile app agency, but soon expanded our expertise to serve companies across industries like fintech, healthtech, OTT, and IoT. These sectors excite us the most because of their fast-paced innovation and transformative potential.

We move quickly, love new ideas, and get hands-on with every project. We’re here to help turn big ideas into reality, with the right tech, design, and strategy.

2015

Appolica was founded

We started our journey with a simple goal in mind - to build scalable mobile apps that make a difference.

Our founders were selected in Forbes' 30 under 30

Our founders were selected in Forbes' 30 under 30 for the support they give to young entrepreneurs.

2021

2022

Established an internal startup program

We help our team members bring their disruptive business ideas to life. We help them build, fund, and scale their products.

Recognized as a work environment pioneer at Forbes HR & Employer branding awards

This achievement reflects our commitment to creating an innovative and nurturing workspace that prioritizes the growth of our team.

2023

2024

Launched a venture studio

Appolica has launched a full-fledged venture studio, leveraging our expertise to support and grow innovative startups. Want to know more? Get in touch!

WHAT WE HAVE ACHIEVED SO FAR

Appolica in numbers

Gain insight into the figures that showcase our achievements and impact

75+

products built

We have successfully launched over 75 projects, demonstrating our proven track record in transforming ideas into great products.

100+

experts and partners

We’ve teamed up with over 100 partners to provide comprehensive support.

9+

years of experience

With over 9 years of expertise in building products, we bring seasoned insights and strategies to every project.

€500m+

raised by our startups

Our clients have attracted over €500m in investments, showing the trust and confidence investors have in the businesses we help build.

What we stand for

Our values guide our decisions, shape our culture, and drive the success of every venture we build

Proactiveness

We don’t sit around waiting for tasks, expecting clients to know what exactly needs to be done. We're determined to build exceptional products and we know it takes action to do so.

Innovation

We empower our clients to focus on innovation and growth, streamlining the building process to turn bold ideas into succesful products.

Ownership

We transform bold business ideas into great products, as if they're our own. Thanks to our attitude, we're always searching for new ways to help our clients scale their businesses.

Our team

Appolica’s team is a collective, composed of top-notch professionals sharing a similar vision and professional passion, under the inimitable management of some of the best experts in the field.

Martin Markov
Co-founder & Chief Executive Officer
Ralitsa Ivanova
Co-founder & Head of Venture Studio
Deyan Genovski
Co-founder & Chief Technical Officer
Stefan Atanasov
Engineering Manager
Borislav Budinov
Chief Operating Officer
Plamena Katsarova
Head of Marketing
Svetlin Lekov
Talent Acquisition Manager
Dayana Gocheva
People and Culture Manager
CAREERS

We are hiring!

Enjoy working in an open-minded professional environment, with opportunity for career advancement, focus on personal development, and more.

See open positions