We help founders build products that shape the future

We are a tech co-founder for startups, creating value and delivering successful businesses to market


Our story

We started as a mobile app agency, but soon found our calling with early-stage startups. That's where we feel most excited and useful. Moreover, our culture mirrors that of an early-stage startup – fast, flexible, and forward-thinking.

We move quickly, love new ideas, and get hands-on with every project. We’re here to help turn big ideas into reality, with the right tech, design, and strategy.


Appolica was founded

We started our journey with a simple goal in mind - to build scalable mobile apps that make a difference.

Our founders were selected in Forbes' 30 under 30

Our founders were selected in Forbes' 30 under 30 for the support they give to young entrepreneurs.



Established an internal startup program

We help our team members bring their disruptive business ideas to life. We help them build, fund, and scale their products.

Recognized as a work environment pioneer at Forbes HR & Employer branding awards

This achievement reflects our commitment to creating an innovative and nurturing workspace that prioritizes the growth of our team.



Transformed into a venture studio

Appolica has transitioned to a full-fledged venture studio, leveraging our expertise to support and grow innovative startups. Want to know more? Get in touch!


Appolica in numbers

Gain insight into the figures that showcase our achievements and impact


Startups created

We have successfully launched over 70 startups, demonstrating our proven track record in transforming ideas into great products.


Startup experts and partners

We’ve teamed up with over 100 partners, including media outlets, VCs, angel investors, and expert advisors, to provide comprehensive support to startups.


Years of experience building startups

With over 9 years of expertise in startup building, we bring seasoned insights and strategies to every venture.


Money raised by our startups

Our partnered startups have attracted over €500m in investments, showing the trust and confidence investors have in the businesses we help build.

Our key values

Our company is built on our team’s deep beliefs, founded on solid knowledge, and driven by the desire for limitless possibilities. We consider our values the essence of our business and we integrate them every step of the way.


As a venture studio, our proactive mindset goes beyond task execution. We embrace challenges with a holistic approach, actively seeking opportunities to enhance and scale startup visions.


In the realm of venture building, innovation is paramount. We not only create relevant solutions but also rigorously test and refine them, ensuring continuous improvement throughout the product development journey.


Our approach to ownership means fully committing to each startup's success. We focus on aligning with your vision and relentlessly pursue ways to scale and enhance your business.

Our team

Appolica’s team is a collective, composed of top-notch professionals sharing a similar vision and professional passion, under the inimitable management of some of the best experts in the field.

Martin Markov
Co-founder & Chief Executive Officer
Ralitsa Ivanova
Co-founder & Head of Venture Studio
Deyan Genovski
Co-founder & Chief Technical Officer
Stefan Atanasov
Engineering Manager
Borislav Budinov
Chief Operating Officer
Plamena Katsarova
Head of Marketing
Svetlin Lekov
Talent Acquisition Manager
Dayana Gocheva
People and Culture Manager

We are hiring!

Enjoy working in an open-minded professional environment, with opportunity for career advancement, focus on personal development, and more.

See open positions