HolidayExtras
The ultimate platform for hassle-free travel.
- Year founded
- 1983
- Total funding
- None
- Latest funding round
- None
- Investors
- None
01. Overview
Holiday Extras is the UK market leader in travel add-ons, offering services such as airport parking, airport hotels, airport lounges, travel insurance, and more. Established in 1983, the company assists over 8 million travelers annually, aiming to make travel as hassle-free as possible.
- Services utilized
- Product management UX/UI design Mobile development QA
- Tech stack
- Figma Swift, Kotlin Node.js, Express.js MongoDB AWS Selenium, Appium
- Type
- Mobile app
02. The challenge
Despite its strong market presence, Holiday Extras recognized the need to modernize its mobile platform to enhance user experience and stay competitive. The existing mobile application faced challenges with outdated design, slow loading times, and limited functionality, leading to decreased user engagement and satisfaction.
03. Impact of the problem
The outdated mobile app resulted in user frustration due to slow performance and a non-intuitive interface. This led to higher bounce rates and potential loss of customers to more technologically advanced competitors. Additionally, the lack of advanced features hindered users from efficiently booking and managing their travel add-ons on-the-go.
04. Our approach
Appolica employed an agile development methodology, collaborating closely with Holiday Extras in iterative cycles. The process began with comprehensive user research to identify pain points and preferences, informing the design and functionality decisions. Prototyping and usability testing were conducted to gather feedback and make data-driven improvements. Continuous integration ensured that new features and updates were regularly deployed, keeping the app aligned with user needs.
05. The solution
To address these challenges, Appolica partnered with Holiday Extras to develop a comprehensive native mobile application for both iOS and Android platforms. Implementing a clean, intuitive interface with responsive design to ensure accessibility across devices. Enhancing app speed and reducing load times through efficient coding practices and optimization techniques. Integrating advanced search filters, personalized user accounts, and streamlined booking processes to improve user engagement.
06. The outcome
The collaboration led to a significant transformation of Holiday Extras' mobile application.
- Increase in user engagement within the first three months post-launch, as users found the app more intuitive and efficient.
- 35%
- Reduction in app load times, enhancing user satisfaction and decreasing bounce rates.
- 50%
- Increase in mobile bookings, attributed to the improved functionality and user experience of the app.
- 40%
