We help you turn your ideas into scalable businesses

We provide you with the most essential tools on the path towards success - an impeccable MVP and a reliable tech partner by your side every step of the way.


Our story

We believe in every project’s boundless sublimity and that the approach should be custom-tailored to meet the needed requirements. This very belief marked the founding of Appolica in 2015.

We are always on the look for truly extraordinary businesses in need of MVP development, product iteration, and further scaling. Each step of our journey is a solid example of how we put our core values in everything we do.


Appolica was founded

We started our journey with a simple goal in mind - to build scalable mobile apps that make a difference.

30+ team members

We grew a well-versed team that can tackle a wide range of mobile-first projects.



Our founders were selected in Forbes' 30 under 30

Being part of a list that illustrates the power young entrepreneurs and leaders have to transform business and society has kickstarted our strive towards constant innovation.

Established an internal innovation hub

We help our team members bring their disruptive business ideas to life. We help them build, fund, and scale their products.



The best mobile app company in Bulgaria

We've been recognized as the best mobile app development company in Bulgaria by Clutch.co's The Manifest.

Appolica in numbers
rating on Clutch.co

Building impeccable mobile-first products and ensuring seamless delivery are a priority for us.

long-term partnerships

We have a select number of clients that we build long term relationships with…growing together.

faster value proposition validation

We know how to test, ideate, and scale your startup idea.

projects completed

We help ambitious and caring brands to bring their ideas and digital products to life. Through ingenious design.

invested in startups we're partnered with

We offer start-up as a service, MVP product development, dedicated tech teams...and it pays off.

team members on board

Our core team is working on every single design sprint as one well oiled machine. We're focused on keeping the team small so everyone has their own responsibilities.

Our key values

Our company is built on our team’s deep beliefs, founded on solid knowledge, and driven by the desire for limitless possibilities. We consider our values the essence of our business and we integrate them every step of the way.


We don’t sit around waiting for tasks, expecting our clients to know what needs to be done. We like a challenge and we aim towards a holistic approach, so we take on one each time.


Innovation is king, and our job is to help you rule the kingdom. We'll keep your solution relevant, test its viability, chasing iterative improvements during every stage of product development.


We transform bold business ideas into exceptional mobile products, as if they're our own. Having your core values in mind, we're always searching for new ways to help you scale your business.

Our team

Appolica’s team is a collective, composed of top-notch professionals sharing a similar vision and professional passion, under the inimitable management of some of the best experts in the field.

Martin Markov
Chief Executive Officer
Ralitsa Ivanova
Chief Product Officer
Deyan Genovski
Chief Technical Officer
Stefan Atanasov
Engineering Manager
Zdravko Sulev
Sales Manager
Plamena Katsarova
Head of Marketing
Svetlin Lekov
Talent Acquisition Manager
Dayana Gocheva
People and Culture Manager
Borislav Budinov
Head of Project Management

We are hiring!

Enjoy working in an open-minded professional environment, with opportunity for career advancement, focus on personal development, and more.

See open positions